Benjamin Franklin famously coined the phrase “If you fail to plan, you plan to fail”. It’s true. Success rarely happens by accident. It’s much more commonly the result of a well-executed strategy and good tactical planning. What do we mean? In the context of going into battle, of taking a product or service into a competitive marketplace, […]
Marketing is more complex now than, perhaps, ever before. Opportunities to share your message are everywhere. Almost everyone is a marketing expert, freely expressing their opinions based solely on their personal preferences. The key to managing complexity is to: recognise that the internal team is not the customer. The only opinions that count are those […]
There are more than a gazillion ways to market a business, product or service. You could spend the rest of your life evaluating possible options and their permutations. It can appear to be so complex that it is impossible to decipher what’s best – elevating the likelihood that expensive decisions are made with personal preferences rather […]
If everyone, everywhere, is time-poor, what does it take to connect and engage? The answer is complex. The right message, at the right time, in the right place, reaching the right person. And, as hard as that sounds, many marketers are able to find the sweet spot. When we Amplify Impact, we dial up every […]