There are more than a gazillion ways to market a business, product or service. You could spend the rest of your life evaluating possible options and their permutations. It can appear to be so complex that it is impossible to decipher what’s best – elevating the likelihood that expensive decisions are made with personal preferences rather than science. It is true that it is better to do something rather than nothing and that gut instinct has a role but marketing has a long term impact and the conventional wisdom (and practices) should be checked regularly checked.
Take, for example, the often mistaken belief that “our industry is different ” or that our “customers aren’t the same as our competitors”. Doesn’t really believe that humans behave differently when buying certain types of products or services? The truth is, no surprise, straightforward. Human behaviour is predictable. People are the same now as they always have been. In fact, it’s smarter to engage with human behaviour than to try and change it. Marketing Smarts starts with existing science and then adds data-driven insights from your current customer’s behaviours.
We bring our secret sauce to the table. It is a unique mix of herbs and spices that includes:
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Market Perspective (or Market Orientation in the language of Mark Ritson).
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Leveraging Context (and how the familiar can trigger responses).
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Amplifying Impact (less is more, go hard or go home).
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Only doing the stuff that matters (every action has a distinct purpose).
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Planning first (strategic), then determining activities (tactics).
Find out more by getting in touch.